The Director-General, National Agency for Food and Drug Administration and Control (NAFDAC), Prof. Mojisola Adeyeye, has urged business owners to seek ways of sustaining brand loyalty by increasingly building quality into their products.
She made the appeal in a statement made available to the News Agency of Nigeria (NAN) by the Country General Manager, Nigerian Bottling Company Ltd.(NBC) Mr Matthieu Seguin in Lagos on Friday.
Adeyeye was represented by the Director, Food Safety and Nutrition, NAFDAC, Mr Sherif Olagunju, during NBC’s 2020 Stakeholders Forum themed ‘Product Quality and Integrity: Challenges and Opportunities’, held virtually on Tuesday.
The NAFDAC boss said: “To survive in severe competition, brand loyalty is a powerful tool and there can be no loyalty without product quality and consumer satisfaction.”
She commended NBC for its conscious self-regulation and internal audit, noting that this explained why consumers trusted the company’s products.
Seguin said that a survey conducted by NBC earlier in the year showed that product quality and integrity ranked highest among the demands of the company’s stakeholders, hence the decision to continue prioritising it.
“Our commitment to quality and integrity is from production to delivery. Everyone at NBC works hard to procure the finest ingredient, equipment and services from some of the industry’s most respected suppliers.
“We also complement this with our state of the art local production and distribution system,” the country manager said.
He added that the NBC achieved the highest product quality and integrity through compliance with local and international standards, certification of its systems, auditing and regular feedback from customers.
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